“Facebook is a charnel house of features that appeal to advertisers and businesses without actually being used, supported by tools that don’t work, for people who don’t care.” Jeffery Zeldman, on why Facebook’s Like doesn’t work.
Zeldman is a visionary when it comes to the Web. He’s a guy who’s influenced many of the top designers, and is one of the top designers of webdom himself, so what he says about web design bears some weight.
So, Amazon.ca. Where’s the login link/button thing?
Really, if you want to get people to login, putting the link under “personalized recommendations” is about as intuitive as putting it under “really stupid“.
I’ve decided that I’d be totally remiss if I didn’t try to compile some sort of list of resources. So here they are (in no specific order):
1. Composition and the Elements of Visual Design is a well written article giving some basics around different techniques for composing photographs, but these techniques extend to document and website design as well.
2. The Principles of Design discusses several key issues in web design, and how those issues are echoed in print design. Pulling from the classics (balance, rhythm, proportion, dominance and unity), this article gives you a good overview of web design.
3. Composition and Design Principles from Goshen College is an interesting case – I nearly didn’t put it in the list because it’s an atrocious website (for instance, I’m not fond of mixing serif and sans-serif fonts on the same page for body text), but the information is great. As Google is fond of saying, “content is king”. It’s primarily targeted at people who might be teaching art, but my audience being mostly educators, so you should be able to relate. Also, you can sometimes learn from what not to do, which brings us to the next site.
4. 5 Common Visual Design Mistakes outlines some basic errors that designers make. Of course, rules are made to be broken, but when you are trying to communicate a message you need to ensure that rule breaking is consistent with the message.
5. Principles of Design from About.com is a decent tutorial with examples and questions to cover the basics of design.
6. IBM’s Design Principles Checklist gives you 17 aspects of visual design that they intend to use in software design, but I think they translate to the web and page as well. To me, the last point is critical; cluttered design is one that will only confuse and distract from the content.
7. The Artist’s Toolkit provides a quick tour through the elements and principles of art, which also are applied in design and user experiences. After all isn’t what we experience with art a “user” experience?
8. Art, Design and Visual Thinking is an interactive textbook from Cornell University. Well, it’s interactive if you consider clicking on links an interaction (also the design is dated). This online book is tailored more to the art student, but the first few sections are an excellent and go into areas that other suggested sites don’t cover. Gestalt? Color psychology? Important concepts, but often glossed over or overlooked in primers on design. This site will give you language to dive deeper into an area of design that interests you.
9. Design Psychology is a blog article I’ve referred to a couple of times over the last year or so, as a lot of what I do is web design dressed up as e-learning. While Andy Rutledge appeals to the commercial designer, the message shouldn’t be lost on educators. Educators are competing with commerce for attention, while we have content down pat (in fact content coming out our ears!) we may not design things in such a way as to hold attention or keep it. This post is a touchstone for me, essentially re-centering me when I’m far out in left field.
10. Aslam Memon’s Blog has 45 blogs and twitterers that provide design inspiration. That’s the biggest piece of composition education, looking at and analyzing designs you like, and seeing what was done to create them.
Mozilla’s study of how people use the web recently released the results of the tab open/close study. Some interesting things here related to user experience and how people use the web. The study concludes that most people have 5 or less tabs open at a time. Which means that we probably are multitasking when we are online. Sourcing information and producing content will require a couple of tabs at least (and if you’re like me, probably upwards of 20). Another interesting finding from the data:
If the default tab is a different site from the closed tab, the user is around 77% likely to stay on the default tab for at least 5 seconds; but if the default tab is on the same site, this probability climbs to about 85%.
Which speaks to stickiness, a concept that web designers and marketers are well aware of – keeping people at your site is key. It would be interesting to see how this relates to e-learning sites alone – what people are leaving LMS’s for (mostly resources like Google I suspect)?