ETEC 511: Tipping Point: A Critical Case Study of the LMS replacing websites

Dating back to the early use of the world wide web to produce websites, academic institutions provided space and access to servers to faculty. Naturally this early exploration of the space included a number of uses –personal spaces, spaces dedicated to research, community and academic teaching. The archive.org McMaster University archive goes back to 1997, however I know that website use for teaching purposes existed prior to 1997 and went back as far as 1994 (Cuneo et al, 2000). Outside of a brief resurgence of website use in 2010 (while the on-premises LMS solution Blackboard installation was besieged with technical issues) the decline has continued to the present day.

One challenge in providing proof of this decline is that there is no comprehensive way to catalog and decipher each department and faculty approaches to personal webhosting for academic faculty and no standard approach to naming and hosting. To this end, I did encounter a deep archive of links for the faculty of Humanities websites.

In a sampling of pages that I could find archived for the Languages and Linguistics department within the faculty of Humanities (out of the 26 courses listed) (Department of Modern Languages and Linguistics, 2001) – there were 4 courses with individual webpages, and a further 16 courses with course outlines linked from the page. Some of the courses with web presences beyond a course outline were last archived in 2005, however the last successful archiving of an actual active course was 2003. (Solo Testo, 2003). The later archives were of a redirect to the Faculty of Humanities homepage likely as a result of a restructuring of the website.

By 2004, as the proliferation of WebCT and First Class (known locally as Learn Link) at McMaster became more prevalent, use of websites for teaching started to decline. It makes some sense that this trend starts to appear at this point – historically the Learning Technologies Resource Centre (LTRC) began to support central LMS tools around this time, and nearly a decade after the technology started to be used at McMaster, there are likely to be some combination of the maturity of the tools and a convergence as commercial software begins to become commonplace at higher education institutions. At McMaster, while there was some standardization of tools provided by the university to faculty at no additional charge, there was also no mandate to use the centrally supported tools. In fact, the only mention of LMS like systems were Learn Link (First Class) and WebCT in the Central IT report for 2005 was a mention for both systems’ server requirements as part of the LTRC inventory (Barret, 2005, p.187) Alternatively, there was no mention of hosting websites as a service across any of the independent or central IT units at the time. Further to this idea, the archives I could find on the Wayback Machine for McMaster all seem to indicate websites were not to be used for teaching, rather it seems the commonplace use of websites were for communication. It is reasonable to say website hosting for the purposes of teaching was far less used than the central LMS’s during this first decade of the World Wide Web. If we look back at one of the first major commercial LMS, WebCT, it was designed initially by Murray Goldberg in the mid-90’s as a way to supplement his in-person lectures. (Chan, 2005) Most web-based LMS systems replicate the functionality of WebCT – certainly most of the ones used in higher education (Blackboard, D2L’s Brightspace, Canvas and Moodle) – and so a system of software based on the experiences and design of an instructor who was looking to improve grades in courses rooted in a lecture based approach has become the defacto location for teaching to happen in an online environment.

While websites as a course site was not a priority of the university, it is likely that the impetus for this displacement in teaching tools came from several different areas, in addition to the lack of support from the university, converging slowly in the mid-2000’s to the present day:

  1. Instructors were increasingly becoming sessional and labour to build one’s own site is not compensated. The LMS is provided (although not necessarily the simplest for all).
  2. Using an LMS is easier than managing your own website for teaching as much of the infrastructure is provided by someone else.
  3. Some instructors who are interested in using the LMS for teaching were early adopters and acted as champions for the tool.
  4. Instructors who moved from institutions who have mandated LMS use to McMaster, brought along that practice, expecting McMaster to also have mandated the use of the LMS.
  5. Students who experienced LMS use in secondary school have now graduated into higher education and expected the use of an LMS to provide materials and activities.
  6. Faculties and departments each have suggested over the years tool use based on their own experiences and desire to introduce efficiencies which the LMS can provide.
  7. Educational institutions being interested in reducing paper in the name of sustainability.
  8. Vendors of LMS products convinced institutions of the efficiency, redundancy, and security of the LMS.

While each of those individual claims, can be discussed at length, this transition has definitely re-entrenched the transmission model of teaching and learning. The LMS reinforces the transmission model by having a roles that allows certain members in the system more or less power to control other users. For instance, an instructor role could be designed to allow for posting of materials, whereas a student role could view those materials. In some LMS systems these are determined by the local system administrators (often with the help of the vendor) while others have these archetypes predefined. While a vendor might argue it is up to the institution to configure the system how they wish, the archetypal uses of the system are designed around fundamental assumptions of what an instructor might be. Very rarely are LMS structures built with features that promote constructive sense-making, and as such, they are often designed for behaviourist approaches to teaching. This is an example of what Woolgar (1990) might describe as configuring the user, especially when considering the history of the development of the LMS being from a limited perspective and for a limited purpose.

This shift from a more open website to a closed, more secure but also more deterministic LMS does not necessarily negatively impact teaching per se, it does make it more challenging to use a LMS with certain pedagogical approaches. For instance, if you are teaching in a constructivist manner, it is difficult to have people   If at every turn it is difficult and time-consuming to make the LMS do what you want to do pedagogically, and the education system is rewarding certain choices you make with your labour, it becomes even more challenging to teach in ways that might be more constructivist, so you might come to believe that it is impossible to teach in that way through the LMS. While it is true it is more difficult, and might make the LMS itself unusable, it might be impractical, or more time-consuming to teach in that way. In those scenarios, a stand-alone website would probably be a superior choice.

In our class readings, there is a similar issue with labour being reduced by choice being taken away by making the undesirable behaviour more costly for the worker to do. This was raised in Crawford (2021) with Amazon workers being restricted in unauthorized actions, one such example of unauthorized actions being too many breaks. (p. 53) By the design (and in many ways the usability) of the LMS rewarding efficiency and punishing inefficiency, there is a pervasive enforcement of “traditional” teaching methods. Individually designed and constructed websites have no preconceived notions of what teaching is, and in fact if the teacher is the designer of the site themselves, it can accurately reflect their pedagogy in as much as they can use HTML, CSS and Javascript to bring that reflection to life. While the course’s content is clearly about digital labour, one of the underlying currents of that module is about how digital labour is often not done by machines but by humans in often inhumane conditions. In much the same ways humans are doing the mechanical turk work or ghost work (Gray and Suri, 2019), the work being done to build courses in LMS systems are often not done by the instructor themselves, but by unseen labour. It might be offloaded to a teaching assistant, or an instructional designer or someone hired from outside the institution delivering the course to design a course virtually on-demand. Ghost work typically involves moving the production of labour to countries that have less labour costs than in western countries, this does happen in educational institutions where labour shifts from full-time, tenured and senior professors, to teaching assistants and lower paid members of the department or faculty.  In an institution it is entirely possible for some teachers to teach courses designed by someone else and built by yet another different person. While this undoubtedly happened with the people who were using websites to teach as well; getting a TA or instructional designer (or learning technologist) to build a website that the teacher could use to deliver content. Even in those cases, more design choices, more personalization would happen would require at least some input on those choices from the teacher and thus the system used to teach would also be closely designed by the teacher. With frequency, the labour for putting courses into the LMS have become the responsibility of teaching assistants. In 2021, McMaster and CUPE (the union for Teaching Assistants) agreed to paid training on various teaching related topics, including a module on the LMS use (An Introduction to Avenue to Learn). (McMaster University, 2021, p.2) While this labour previously might have gone uncompensated, and the teaching assistant may have had to learn this on their own or attend training, clearly the recognition from the university is that this activity is no longer in the realm of teachers alone.

Another aspect of LMS use is the ease of recycling course materials from semester-to-semester. While this is not a practice of all teachers using LMS’s, there are sessional instructors who are not compensated for the development of courses. If a fellow instructor or teacher chooses to share their content, and intellectual property, then the recipient is lucky. If the sessional instructor does not have access to content from a prior taught course, they are often designing the course as it goes, which does not provide an ideal learning experience. This is essentially a labour issue. As the university lowers the number of full-time and secure jobs to teaching faculty, it also creates a precarious market for labour, with faculty becoming sessional. If one can separate the course from the individual, and keep the course in a centrally maintained place, then that labour can be passed on without care for the individual who designed it. I am not saying that was the explicit goal of McMaster in instituting the LMS, but it is possible to separate the labour of creating a course with delivery of a course using an LMS, which makes it easier to retain beyond the employment of the developer.

            While the shift from open websites to a more closed LMS system also mirror the academic labour changes over the last two decades, in some ways both developments have been symbiotic – allowing for teaching to become more prescriptive, and the culture of teaching to be more limited.

References

Barret, D. (2005). University Technology Strategy. McMaster University. https://www.mcmaster.ca/cio/UTSMar05.pdf

Chan, L. (2005) WebCT Revolutionized E-Learning. UBC News. https://news.ubc.ca/2005/07/07/archive-ubcreports-2005-05jul07-webct/

Crawford, K. (2021). Atlas of AI. Yale University Press.

Gray, M. L. & Suri, S. (2019). Ghost work : How to stop silicon valley from building a new global underclass. Houghton Mifflin Harcourt.

McMaster University (2001). Department of Modern Languages and Linguistics @ McMaster University. Wayback Machine. https://web.archive.org/web/20010214022946/http://www.humanities.mcmaster.ca/~modlang/mlhome.htm

McMaster University (2003). Solo Testo. Wayback Machine. https://web.archive.org/web/20030928012724fw_/http://www.humanities.mcmaster.ca/~gargann/text.htm

McMaster University. (2021) McMaster University CUPE Local 3906, Unit 1 Mandatory Training Frequently Asked Questions. https://hr.mcmaster.ca/app/uploads/2021/08/Mosaic-TA-Training-Module-FAQs_FINAL.pdf

Woolgar, S. (1990) Configuring the user: The case of usability trials. The Sociological Review, 38(1, Suppl.), S58-S99.

AI Writing

So I saw some tech-guru on Twitter pontificating about how awesome AI writing assists were and I thought, let’s give that try. So, I signed up for a demo of a product, and it’s pretty slick. (HASHTAG NOT AN AD #notsponsored). The thing that I used is called Moonbeam which is aimed at helping you become a better writer (and yes, it does help with the blank page syndrome).

My initial though is: slick, but not quite there yet for niche interests (which holds out hope for teaching (more on that in a minute).

I gave it the prompt “The Disasterous Choice to Teach Using an LMS”.

It then provided me with a fleshed-out draft – three arguments against, three arguments for and a conclusion. I edited the three arguments for out and generated this:

The Disasterous Choice to Teach Using an LMS

Introduction: Discuss the reasons why some instructors choose to use an LMS, or learning management system, to teach their students and how this negatively impacts learning.

Some instructors choose to use an LMS because it is a convenient way to deliver course content and track student progress. While this may be appealing at first, using an LMS can have negative consequences for learning. For example, a more passive learning environment can create difficulty for students in accessing and understanding the material. Additionally, using an LMS can limit instructor creativity and flexibility in designing and delivering instruction. As a result, the choice to use an LMS should be based on what will best meet the needs of the instructor and the students.

There are several potential disadvantages to using an LMS, including the following:

There are several potential disadvantages to using an LMS, including the following:

Increased potential for cheating: With an LMS, it is easier for students to find and copy answers from each other, which can lead to decreased grades and a loss of learning.

Limited interaction with instructors: If problems arise or clarification is needed, students may have difficulty getting in touch with their instructors in a timely manner through an LMS.

Technical difficulties: An LMS can be prone to glitches and crashes, which can interfere with classes and disrupt learning.

High cost: Some LMSs can be expensive for schools or individual teachers to implement and maintain.

a) It can be difficult to keep track of all the different features and functions of an LMS.

It can be difficult for educators to keep track of all the different features and functions of an LMS. This can lead to frustration and confusion for both teachers and students. An LMS can also be expensive, and many school districts cannot afford to purchase one. There is also a lack of research on the effectiveness of using an LMS in the classroom. Some educators believe that an LMS can actually hinder learning rather than promote it.

b) An LMS can be time-consuming to set up and maintain.

An LMS can be time-consuming to set up and maintain, which can take away from time that could be spent teaching.

An LMS can be difficult to use, which can lead to frustration for both teachers and students.

An LMS can be expensive, which can limit its use to only those who can afford it.

An LMS can be inflexible, which can make it difficult to adapt to changing needs or requirements.

c) Some students may find it difficult to navigate an LMS due to design of the course or the LMS itself.

Some students may find it difficult to navigate an LMS due to its design or the LMS itself, leading to frustration and a feeling of being overwhelmed. This can impact their ability to learn effectively.

An LMS that is designed with user-friendliness in mind can help alleviate some of these issues. Additionally, providing support and training for students on how to use an LMS can also be beneficial.

Ultimately, it is important to consider the needs of all students when choosing to use an LMS for teaching purposes.

Lack of control over the learning environment, dependence on technology, and limited interaction with students are some of the challenges that arise when using an LMS for instruction. These issues require significant investment of time and resources if they are going to be overcome.

Ineffective for certain types of learners is another potential downside of using an LMS for teaching purposes; however, this can be remedied by taking into account the specific needs of each student group before designing a course content strategy around an LMS platform

Now that’s not a bad starting point. I could flesh that out and expand on the points. And that’s the value that Moonbeam proposes – giving folks an option to edit all the way through (which likely improves their AI model). If I were generating content as a content provider, I definitely would be using this as a way to flesh out ideas and keep things a little more focused while working rapidly.

Now if I were a niche content producer (oh say, talking about educational technologies) then the downside to this is you’re not providing much additional value over a Google search as I’m sure the AI is using scraped data for one of it’s source, and so the niche stuff which doesn’t have a lot of linkage, or doesn’t have a lot of major traction, like most of the educational technology focused blogs, then it probably won’t deliver anything but a surface understanding of the subject. I can’t imagine the wrongness of something about punk (actually I can, because I generated a blog post about how 1982 is the best year for punk – it included the sentence: 1984 was a crucial year for punk music, as it saw the rise of crossover poppunk and hardcore metal.)

The testimonials on the front page of the site, well, they tell you that (if you’re an educator) your students are already using the tool. A quick social media search shows that is true as well. If it’s on Twitter, chances are there’s thousands more on private Discord servers and SnapChat.

The hope for education? Well, it’s the same argument we had about the web destroying education – access to all the information in the world does not provide the context one needs to form a deep understanding of the subject. Instead of rehashed, crappy essays (and please, can we get away from essays) and going towards more participatory ways of demonstrating learning I’m sure higher education will simply try to outlaw these things and adhere to stricter more surveillancy kinds of approaches to solving the problem. The problem is that more participatory ways of demonstrating learning is that they aren’t easily scalable – or are they? One thing that MOOCs taught me is that with a large enough bank of assessments, it is totally possible to demonstrate learning at scale (now assessing… that’s a different matter). Look at the DS106 Assignment Bank. It’s got clear assignments linked to loose themes (which could be your learning outcomes if that’s how you roll) that students can select from. I suspect that these would be difficult to do through AI. Another strategy might be to use the AI and show how you’d improve that output as part of the essay building process.

Will we get there though? The labour costs of doing the DS106 assignment bank is huge – and the assessment of 600+ students (thinking about first year folks) would be considerable. Maybe there’s ways around it, I’m sure that people could come up with clever ways to assess at scale – but anything offloading assessment to students or peers is a band-aid on the way higher education is running.

ETEC 511: Project Proposal

Checking UDL and Accessibility: A Checklist for Educators.

Most countries have adopted disability legislation that requires legally compliant interventions at the organizational level, including businesses, services, and educators, to accommodate the broadest possible range of human experience (Doyle, 2020).  We are proposing a Universal Design for Learning (UDL) checklist tool intended to help adult educators in any context examine learning materials that they develop to address accessibility and neurodivergent users. 

This tool will function in a branching decision tree to help educators determine if their learning objects have the affordances they need to accommodate all learners. The decision points will be supported with an explanation of how to employ UDL principles for that criteria and a rationale for why it is essential to support that factor, including some examples of specific (dis)abilities the factor supports.

Intended Users

This tool is designed for educators (designers, teachers, trainers, consultants) who create learning materials (digital or physical) for adult learners.

Setting Adult Learners Up for Success

We aim to enable adult educators to create learning materials that accommodate all facets of UDL, so the educational experience can be inclusive and accommodating to all learners.

One in five people has a neuro-difference, such as dyslexia, ADHD, autism, or anxiety disorders (Doyle, 2020). According to Statistics Canada, in a 2017 study, 14% of Canadians aged 25 to 64 with disabilities reported having at least a university qualification, compared with 27% of those without disabilities (Statistics Canada, 2019). These disabilities included neurodevelopmental condition(s) (NDC), a mental health condition (MHC), or both. These are diagnosed conditions, so the number of undiagnosed people is likely far higher. Those adults with undiagnosed learning (dis)abilities have multiple barriers to learning in place and often must look for accommodations in the workplace or post-secondary education. In fact, 43% of employees with (dis)abilities (and neuro-differences) do not feel comfortable approaching their employer to ask for accommodation (Business Disability Forum, 2020). We want to create a tool that supports educators when creating learning materials for all learners, regardless of ability, and mitigating the need for after-the-fact learning accommodations.

There are increasing resources for UDL principles; however, educators need to learn how to apply them in an organized, straightforward manner to determine whether their learning object/module/course meets UDL guidelines.

“The UDL framework is grounded in three principles:

●      Multiple means of representation – using various methods to present information and provide a range of means to support.

●      Multiple means of action and expression – providing learners with alternative ways to act skilfully and demonstrate what they know.

●  Multiple means of engagement – tapping into learners’ interests by offering choices of content and tools; motivating learners by offering adjustable levels of challenge.” (TEAL Center Staff, n.d.)

Our checklist will help educators accommodate the three UDL principles. Other resources list what UDL considers but do not provide the depth or breadth required for someone to design learning materials with all the principles in mind. Given that UDL is a newer approach, many educators are unfamiliar with its benefits and drawbacks. There is a lack of resources that provide this sort of support and an easy-to-access and use tool that provides guidance and awareness on the full range of learner abilities, particularly those with unrealized and unacknowledged learning disabilities. This tool will be helpful for new instructional designers and educators to acclimate them to UDL principles.

Creating an Interactive Decision Tree

We believe Twine will allow us to create branches for different aspects of UDL, be accessible to all educators and be easy to use. If there is an overlap between resources or rationale, we can link to the same resources without having to create them twice. Twine allows for the inclusion of videos and links to web resources, which allows us to address the multimodal framing of UDL within our design.

Our tool configures its users by determining what can be checked. Our project group selects what is essential from a UDL lens to be incorporated into learning materials, focusing on adults with unacknowledged learning disabilities. We aim to provide educators and designers with an easy-to-use tool that helps all adult learners, regardless of barriers or learning abilities.

UDL Checklist Items

In our tool considerations, we would like to include factors such as:

●  What devices might learners be using and what are their technical capabilities?

●  Have you considered different (dis)ability needs?

●  By making it accessible for one group, are you making it less accessible for others?

●  Have you considered inclusivity (language, font style and size, colour palette, etc.)?

●  Does the approach have an alternative method of delivery?

●  Does it provide appropriate and sufficient cognitive support (organizing clues, background information, scaffolding)?

●  Does this approach comply with ACR standards? Are there additional provincial compliance requirements?

●  Does the mode of assessment consider necessities and fairness (time constraints, presentation method, learner option, authenticity, supporting resources)?

Using Inclusion to Necessitate Usability

This tool is a checklist. One of the limiting factors of checklists is that we will have to determine what is included in the list and how that list is sequenced. Woolgar (1996) would consider this an element of configuring the user. This limitation makes the tool more usable and less overwhelming for practitioners new to UDL principles. Gee (2005) states that we learn best when we understand how things fit into a larger meaningful whole.  By reducing the broad scope of UDL to more manageable subtopics, it becomes easier to digest and learn about the benefits of UDL. Chunks have long been proposed as a basic organizational unit for human memory (Laird et al., 1984). Chunking is an essential strategy for learning complex subjects. Laird et al. (1984) demonstrate that a practice mechanism based on chunking can speed up task performance and may be capable of leading to more exciting forms of learning than just simply improving the speed of acquisition.

The output of Twine creates accessible objects delivered on the web. It requires low bandwidth and does not require significant computer processing power to operate, allowing people to access this tool from a desktop or mobile device regardless of location or operating bandwidth.

Determining Usability and Success

Using the usability specifications (as defined by Issa and Isaiah, p. 34) we will examine performance measures such as the responsiveness of the completed site (is there a significant delay from clicking on an item?) and preference measures from a target audience focus group to examine whether this checklist tool improves their understanding of UDL. If time allowed, a longitudinal study could be conducted to see how the covered UDL principles were recalled one year after the user introduced the checklist.

  

References

Are Mental Health and Neurodevelopmental Conditions Barriers to Postsecondary Access? (2019, February 19). Retrieved October 9, 2022, from https://www150.statcan.gc.ca/n1/pub/11f0019m/11f0019m2019005-eng.htm

Business Disability Forum. (2020). The great big workplace adjustment survey: Exploring the experience and outcomes of workplace adjustments in 2019-20. Retrieved October 13, 2022, from https://businessdisabilityforum.org.uk/policy/the-great-big-workplace-adjustments-survey-2019-20/

Doyle, N. (2020). Neurodiversity at work: a biopsychosocial model and the impact on working adults. British Medical Bulletin. 135(1), 108-125. https://doi.org/10.1093/bmb/ldaa021

Gee, J. P. (2005). Learning by design: Good video games as learning machines. E-learning and Digital Media, 2(1), 5-16. https://doi.org/10.2304/elea.2005.2.1.5

Initiative, W. W. A. (n.d.). WCAG 2 Overview. Web Accessibility Initiative (WAI). Retrieved October 15, 2022, from https://www.w3.org/WAI/standards-guidelines/wcag/

Issa, T., & Isaias, P. (2015). Usability and Human Computer Interaction (HCI). Sustainable Design, 19–36. https://doi.org/10.1007/978-1-4471-6753-2_2

Laird, J. E., Rosenbloom, P. S., & Newell, A. (1984, August). Towards Chunking as a General Learning Mechanism. In AAAI (pp. 188-192).

TEAL Center Staff (n.d.). TEAL Center Fact Sheet No. 2: Fact Sheet: Universal Design for Learning. LINCS. Retrieved from https://lincs.ed.gov/state-resources/federal-initiatives/teal/guide/udl 

Woolgar, S. (1990, May). Configuring the User: The Case of Usability Trials. The Sociological Review, 38(1_suppl), 58–99. https://doi.org/10.1111/j.1467-954x.1990.tb03349.x

ETEC 511 – IP #3: Algorithms

Option I: Content Prioritization

“At a time when state funding for public goods such as universities, schools, libraries, archives, and other important memory institutions is in decline in the US, private corporations are providing products, services and financing on their behalf. With these trade-offs comes an exercising of greater control over the information, which is deeply consequential for those already systematically oppressed…” (Noble, p. 123)

Think and respond to the following questions:

  • Explain in your own words what “content prioritization” (Noble, p. 156) means (give some examples) and how (in lay terms) content prioritization algorithms work. With control over the “largest digital repository in the world” (Noble, p. 187), how have Google’s content prioritization algorithms been “consequential for those already systematically oppressed”? How do they impact your professional life? (give specific examples and briefly discuss)
  • What are some ways PageRank impacts your personal life? (specific examples and briefly discuss) (How) can you impact PageRank? Explain.

Content prioritization essentially is a resorting algorithm based on a myriad of factors. In Google Search, it is based on things like location data, prior search history, demographic information about your account, and other personalization. While this might seem like a good and useful thing, it does often lead one down a rabbit hole. Google Search, like most sites, wants your attention. The more time you spend with it the better. The more searches, means that they can build a better profile of you and what you want to see. I will come back to that in a moment.

When people started figuring out how to improve their own sites search ranking, they started to manipulate link text to manipulate Google’s algorithm for search ranking. This lead to using potential misleading link text (the early internet history’s version of being Rick-Rolled) to mislead users through a process called Google Bombing. As these became passed around early social media, they also caused Google to rank them higher in priority based on the number of searches being run for the search term. The one that might be memorable was during the second Iraq War, anti-war groups made an effort to link “miserable failure” to the White House’s website. Typically, these Google Bombs were not long-lasting, as you can see from Google Search trends for the phrase “miserable failure”. However, their impact was.

The manipulation of search ranking was seen as a strategy from radical right groups (McSwiney in Devries, Bessant & Watts, 2021, p. 25) to access, recruit and radicalize users. The sheer volume of racist propaganda online is almost pervasive. If one of Google’s search algorithm key ranking criteria is based on volume of links, it is no wonder that racist, biased sites get pushed up the rankings. One of Noble’s arguments throughout the book is that while Google builds the algorithm that pushes certain sites to the top of the pile, they are not responsible for it (Noble, 2018). So, it follows when Google autocompletes a search query with a stereotypical response, that has an impact on the viewer – either reinforcing a negative view or potentially introducing self-doubt and the ranking algorithm every time it is clicked.

In my professional work, I often am searching websites for documentation about educational technology products. I am often working on a work account which has little to no demographic information, never search logged in, with no location technology able to be queried. Essentially, my work account is a bit like a burner account. So typically, no, I do not see any evidence of discrimination, however documentation does have discrimination built into it – the types of archetypes used, the images of people describe more about the company than many think. However, from a search perspective, I do not use Google autocomplete ever, I do not use Google as a sole search provider, I move around (Duck Duck Go and Bing are two suitable competitors), so that there isn’t much to give to one provider.

Back to the popularity contest that is PageRank, and attention. While I do not use Google exclusively, PageRank’s algorithm strategy is pretty pervasive amongst search. It is part of what was taught at Udacity’s big “build a search engine” MOOC (I completed this in 2012?) and is what Yandex and Bing use to scrape the web for links, and to count the number of links that point to a site with a set of keywords. It is a common strategy and would like yield common results – except you do not have the ranking algorithm component, but both ranking and link scraping work hand in hand. The first way that PageRank influences daily life is the reliance on what is popular over what is factual. I have seen this over and over, popular misconceptions – and how tales take over the reality of what happened. Sure, we have context for some of that (in that disadvantaged groups often do not get their stories told at all) but Google’s focus on popularity assumed (when PageRank was developed initially) that people are mostly truthful. Instead, 15 years later, it is less about people and more about how many resources can be deployed to increase site ranking, essentially privileging the wealthy (who are disproportionally white, heterosexual and male) and resourceful.

Well, one way to circumvent PageRank is to Google Bomb it to uselessness. Essentially fill it with obfuscated information. However, that only punishes you – because it makes it less useful to you. One other way to make PageRank be influential is to pay less attention to it and SIFT the sources. Go straight to the source rather than Google Search everything (the number of times I have seen someone search for the website, rather than just type the site address is more than I can count in the last decade). Use other search engines. Avoid giving attention to things that are false. Support platforms that do not combine personal data with search results.

References

Devries, M., Bessant, J., & Watts, R. (Eds.). (2021). Rise of the far right : Technologies of recruitment and mobilization. Rowman & Littlefield Publishers.

Noble, S. (2018). Algorithms of Oppression : How Search Engines Reinforce Racism. NYU Press.

Engagement = Coercion?

I started writing this in 2018, and I still struggle with the ideas that I’m trying to express with this idea. Ultimately I’m talking about the power structure in classrooms, or online environments and how those who are uncomfortable with those power structures can do very little with the environments themselves to dilute the power differential.

I’m often troubled by the term engagement. If attention to a thing is the most important commodity in modern capitalism, is engagement worth more than mere attention? We have seen with things like video games that attention is one thing, but engagement is a whole other metric. There’s an emotional component to engagement that isn’t there with mere attention.

And is engagement a coercion strategy? Are we asking students to become invested in something based on the value we think it will add to a student’s learning, even using marks as a lever to get students to do what we want them to do?

PAY ATTENTION!

I totally remember having that yelled at me. The lie that’s embedded in that line is that it’s missing the obvious – to what? In most cases, the missive should read “Pay attention to me!” No wonder I did so mediocre in school – I don’t really react well to that, and I think most of us don’t react well to that sort of pandering. That sort of coercive effort of attention grabbing never worked well for me. Maybe it’s the belief I hold that “good work gets noticed” and as I’ve gotten older I still think that’s true somewhat. But it might be 20 years later, after it’s made the rounds and the artist has died. Or the author. Or the creator. You see that on YouTube now, with someone putting out a video in early 2009, and it comes up in a search and it’s great. And has 234 views. You have a whole algorithm in the way of finding things organically now, and with no real way to control how you are served content (and that’s probably the google killer – having an adjustable algorithm that feeds you not only what you want but how you want) content creators that are successful aren’t successful because of their content per se, it’s that they know how to manipulate the algorithm to get you to see the content.

Which brings us back to metrics and measurements. Modern engagement metrics have shifted language such that really it’s attention, and not engagement, that they’re measuring. It literally took close to four years for me to figure out what bothered me about engagement metrics. Now I know it’s not about engaging with someone, it’s about getting them to pay attention to you. It explains a lot about why modern advertising methods are all about “engagement” which is theoretically deeper than “attention” – but the metrics they use (click-throughs, time on page) really don’t speak to engagement, as it does to attention.

Now when I’m talking about engagement in a classroom that’s likely different than engagement in an online environment – but engagement in an online environment is measured using the same methods that are about attention – which is a bit of a passé way to look at engagement in a classroom. Paying attention to a lecture is different than engaging with a lecture – and paying attention to a post in the LMS is different than engaging with a post in the LMS. Engaging is more associated with doing something in an educational context. So in many ways applying the common way of measuring engagement is not going to elicit much useful information in an educational context. Yet I still see people building courses in such a way to try and leverage attention, rather than engagement.

What do you think will engage people better? A well formed discussion question, or a lengthy video with interactive “engagement” in the form of questions? I would think that a well formed discussion question might linger longer in one’s mind.

Some Advice On How To Introduce Large Scale Systems

I began writing a draft of this after the place I worked at as we were decommissioning one of our institution-wide systems and thought about the other side of the process, onboarding systems. Of course, the end of the line is a natural place to do some reflection. I won’t dig too deep into the specifics of each (that would require a beer or two to lubricate the wheels) – but I’ve been parts of teams that introduced (cumulatively) 10 new organization-wide systems over the last two decades, across three education institutions. I’ve also been part of decommissioning upwards of 15 or 16 different organization-wide systems. It’s a skill I’ve developed.


So where to start with tips? Use the vendor. They are still looking to impress you, so make sure you use their implementation process. Make sure you take advantage of every single opportunity to get to know them, how they think. As an administrator on a system, it really helps to understand the assumptions they’ve made to get to the decisions they made about designing the system. Attend their promo webinars, read almost anything you can about the system.

Talk to others who use the system. The vendor will likely give you someone who loves the system and they’re useful, but look at the list on their website of institutions and cold-call. Work your network. Search Twitter. Look for who replies to their tweets/social media and see if they are actually using the system. Yes, it’s detective work, but it’ll likely show you what you’re in for when you actually get the system stood up. This forms an informal community of people you can reach out to when the vendor doesn’t understand your questions, or when you don’t want to ask the vendor.

Get stakeholders involved early. Get Equity and Inclusion involved before you sign anything. Get accessibility and privacy involved before you sign anything. Don’t be a bungler who buys a thing, and then talks to the Privacy Office and Equity. Make it part of your purchasing process (even if it’s not required). Equity and Inclusion has an opinion about tech, especially in light of the millions of whitewashed claims out there about AI and all sorts of stuff. Even more innocuous stuff about language choices – where we can help make things more equitable easily. Having those voices at the table are, in my opinion, crucial.

Plan out you transition and add time to that plan. My rule of thumb is times everything by 1.5. If you can afford to, triple the time. You know it’s not going to go smooth. For a transition – remember you’re doing double work – decommissioning one system while onboarding another – that requires people to do work while you’re occupied.

STORY TIME!

When we did a system switch, the vendor was in the middle of a major overhaul of the system and we had a month to onboard and get people going. The onboarding and late adoption cost 40 hours overtime (including working on a holiday at 2.5 times pay) and something like 100 lieu hours. It would have been helpful to draw out the five-year plan (even if the contract was three years) and identify over the next five years, who’s doing what. Who’s job is it to be promoting this tool? What’s the communication plan for expressing the value of the tool? Who does that? You don’t have to set metrics to achieve – but you should expect early growth and adoption, then settling. What does that look like? Say you start with 15 courses using a tool, who supports that tool? What happens if they get sick? Leave the institution? Lay all that stuff out in writing. The person that gets sick or leaves might be you. Ambiguity at this point is a death screetch heard across the heavens. It kills buy-in and confidence in the long-term support of the thing. If it’s only a short-term solution, that’s fine, make sure folks know so that they aren’t envisioning a long-term solution on something that is going away next week.

The next time the team negotiating the contract (this time for web conferencing) took all the time and left us a month to implement and switch. We did it, but the money saved was eaten up by overtime and lieu time. I swore I would never do that again. The very next time they gave us less…. and it ended up costing more. So now, I know when contracts are up and I’m asking a year (or more) in advance things like “are we renewing?” Of course, I have bosses that ask me about this sort of stuff now, and I have some influence… but not everyone is so lucky. To that end, sometimes there are things you cannot control. Be honest with your users about where the issue is – even if it’s with you. If you’re within six months of the end of the contract and folks are talking about pulling the plug, make sure you’re getting extra people to manage the transition. I work with bona fide rockstars. As a group we can do pretty much everything in whatever ridiculous timeframe you can do. However, there’s a functional limit. As a lead, I know what our functional limit is, and it’s my job to make sure my bosses are aware of how close we are to functional limits.

Lastly, make sure your ebullient supporters are tamped down a bit. Let them know, you love their enthusiasm, but not everyone is on the same page. It can be offputting to have ardent followers of a tech solution be cheerleading in the face of skeptics. All that does is create a divisive atmosphere that doesn’t end up helping anyone.

D2L’s Rebrand

Gosh, this makes a system that had some good vibes feel look stodgy and old. So much so, I wrote (maybe my first intentional) Twitter thread about it a couple weeks ago.

Basically, my argument is that while I understand the need to rebrand from time to time, I’m going to suggest the IPO and going public aspect of D2L’s recent offerings lead me to believe a couple of things. I don’t have any insider information as most of the handful of people who I knew on the inside of D2L have left in the last few years. The ones that remain have been tight-lipped if they do know, so take this speculation for what it is – pure speculation.

It looks, from my higher education perspective that the LMS market is kind of saturated. Most large and small institutions have one, have had one for years, and are kind of settled. Yes there’s still Blackboard losing clients at a rapid rate, and Canvas and Brightspace picking up users. So it’s not a stagnant market for any reason, but it is, let’s say, mature. This maturity will start to let the LMS folks look for other potential markets for their products – and D2L has been looking at the workforce/corporate for quite a few years. At the last few Fusions I attended (Orlando, Florida (2019?) was the last in-person, and I presented with my colleague Katrina Espanol-Miller in 2020), there was significant highlights from corporate clients. Half a dozen people I met after the discussion l led on data, almost half of them were corporate clients of D2L. In informal chats in the hall, I met at least four or five people who were, you guessed it, corporate clients or prospective clients. That was 2019. I’m sure, three years later, they’ve made more in-roads.

So to say they’re trying to make in-roads with corporate clients is not a high-risk statement.

This re-brand shows that. They’ve gone from a very education feel, to a corporate feel. I did a quick trends search for corporate branding in 2022 and found a decent Forbes article (where if it’s not true, it likely will become fact because of the trust that Forbes engenders): https://www.forbes.com/sites/forbestechcouncil/2021/12/14/eight-branding-and-design-trends-to-follow-in-2022/ – and the D2L rebrand coincidentally ticks off a lot of these boxes. Retro/Throwback Design? Yes. This looks like Blackboard did in the early 2000’s. Bold but muted colors? Yes, gone is the bold orange, in favour of slate grey and accents of colors. Some of the other trends: online communities and platforms? Yep, that’s built-in with Community and the Product Idea Exchange. Hybrid Events? They’ve been doing webinars since I can remember. In fact I remember them using Adobe Connect way back when… Purpose-Driven Campaigns? I suspect some of the subtleties in the design will be the connections there.

I frankly don’t think this moves the needle, and my outrage is more along the lines of “you’ve taken something decent and made it ugly”. And I should own up to my own preferences, which is that I honestly liked the previous designs, and incremental changes they made. As goofy as the moose is, it seemed like an organic thing that developed from the customer base actually liking it – and the D2L amplified it. That’s good customer relationships. To ditch that is akin to farting in an elevator and getting off at the next floor. Yeah, the stink is temporary, but it’s pretty unpleasant for those who wanted to ride in the elevator.

D2L has a bit of history of unveiling changes – in 2014, they shifted from Learning Environment to Brightspace. I was among the folks who were in person at Fusion, and thought Brightspace? People will shorten it to BS! Thanks D2L, now us folks supporting it will have snarky opportunities. That didn’t come to pass and thankfully they were right in that they could get ahead of it. However, there’s still snarky folks (hey, no, don’t show me that mirror!) that bring it up from time to time. It was one of those things that were fine and didn’t need change – but turned out to be inconsequential in the grand scheme, but still obfuscates what the product does. Much like their current strategy of D2L Brightspace and D2L Wave. What is the difference between the two products? Oh, don’t bother leaving a comment below on what the difference between the two are, I get that Brightspace is aimed at the education sector and Wave is aimed at corporate. The point is though, I shouldn’t have to go look it up (and read the copy) – the name isn’t synonymous with learning environment, or integrated learning platform, or LMS or VLE, and it just creates a barrier to understanding at a glance. I guess that creates “engagement” with a customer?

I do like D2L as a company, and the majority of people at the company I’ve interacted with over the last 13-14 years have been decent, caring and for the most part forthright. Although these signals are a bit concerning – if we start to see prioritization of corporate clients over higher education needs, what does that mean for existing clients in the higher education sector? I don’t want training level tracking in higher ed. I want students to be able to add content easily (as I have asked for YEARS). I want peer review baked into the assignments and groups tool. I want quizzing to allow uploaded files. I suspect that corporate needs don’t reflect those desires. Hopefully D2L can satisfy both needs.

Hello World.

I’m back for a spell. Lots of news, and things have sure changed a lot in the last 3 years. I’ve changed a lot. Oh, I’m still frustrated with EdTech, angry at the world, confused like most of you, about what the hell is going on. But I figure it’s time to go public and write this down again as I’ve got some burning things to say.

So, what’s new work wise? Well, I got promoted. I’m not so naive to think I did it entirely on merit, I had, and have, some great allies who believe that I can be a “Lead Learning Technologist”. I know I will struggle with elements of the job, which have some oversight duties – but it’s the sort of job I’ve been working for my whole career. I don’t know if putting an anarchist in charge of things is the safest move, but I’m proud to inhabit the role and defend my colleagues on my team fiercely. I had given up frankly and was settling into the idea that maybe just doing what I was doing would be OK.

But you don’t have a degree, right? Well I do now. And I’m in UBC’s Master of Education Technology program. I was really proud of working at a university without a degree. I got hired because of references, and experience (and the right place at the right time). The degree was underway since 2009, some of the posts here will reflect that. I finished in 2018. I thought I don’t want to do more. I’m not convinced I’m in the right program, but I’m going to make it work as best I can. There’s so many times where I hold back commentary so I’m not the dude who’s always droning on about being in an early MOOC or remembering pre-web 2.0, never mind hand writing HTML in 1997.

What about that music writing podcast thing? It was fun. I’m sad it didn’t really take off. Two years seemed to be as much as I could wring out of myself and I killed it at the beginning of the pandemic. No one cared, so you shouldn’t either.

Other stuff? I didn’t talk about family here, but my son moved out with his husband. My dog died in November. We rescued a new (older) dog in December. My wife, Kate is coping with me being home, and has taken up drums and pottery. My mom, Laurel Kruithof (nee Moverley) died in January 2019. My dad, Johannis Kruithof, died weeks after we buried my mom’s remains in June 2019. My parents and I were never close, but the loss feels heavy sometimes. Not overwhelming like some people experience, but heavy. I don’t want people to say I’m sorry. Don’t sweat it. It’s three years later. I spent most of the winter of 2019 trying to find some Dutch relatives to tell them their estranged brother had died, but no luck. I guess weird family dynamics run in the family. Someday we’ll get to travel again safely and I’ll get to the Netherlands to see what it is like.

So, EdTech is even more full of charlatans and tricksters than ever before, eh? I have got some stories for you. Hope you find them helpful. That’s my plan for the future. For now. I’ll try not to temper my snark and lose my job in the process.

AirDroid

I’d been looking for an app to mirror my Android phone screen to my Windows 10 computers, and after clicking around, and reading a bit, I found AirDroid. Originally the search was to mirror a older Nexus 5 phone (with no active SIM card) with Kodi installed, to a Roku, but scope creep, you know? I will say that it also popped up in a webinar that Barry Dahl was running too, and that prompted me to revisit it after downloading and letting it languish amongst all the other apps on my phone.

So the app on the Android side is constantly running, which can tax the battery a bit. It would be nice to not have a constant notification that AirDroid is running… but for free, it’s a good enough trade off. The Windows side of things are decent, but again, a little clunky to get it to do what I want. If I mirror, and then close the app (it’s still running in the background, by the way) there’s no way to restart the mirror without essentially opening the program again, to receive an error that the program is already running… again, for free, it’s good, but not super elegant.

Why am I doing this? Well, I’ve been asked about Brightspace Pulse a couple of times, and needed to demonstrate it to a group of students. It’s the sort of thing that I thought wouldn’t need introductions, but apparently, does. I’m surprised, because at last count, there was only 3% usage of the app at my institution. Hopefully the outreach we’ve been doing encourages students to try out the app and see if it’s for them. Actually, we need to encourage faculty to put in start and end dates for stuff as well… but all in good time.

Is Everyone an Instructional Designer?

This is a re-post of writing that appeared here: https://idigontario.ca/2018/10/28/is-everyone-an-instructional-designer/ as part of the 9x9x25 challenge. Admittedly, I’m not an Instructional Designer, but I am. Here’s the post:

Am I an instructional designer? I work in educational technology, talk to people about using tools and help people design better learning, but does that make me an instructional designer? Educational technology is a place that can often drive pedagogical change, and it’s strange how often it goes unacknowledged as an accomplice in converting people to better pedagogy. How often do you as an instructional designer have a conversation about a piece of technology that forces the person you’re working with to rethink what they’re doing, and how they’re doing it? It may not be the great revelatory exclamation of “Oh my, this is going to change my life!” – but sometimes drastically, sometimes subtly, a change is made.

EdTech forces change.

It’s change that is opted into, by selecting the tool or technology, but it is change nonetheless. I can hear the counter arguments; “that’s not change, it’s choice!” I’d counter, that it’s a choice to change. Often in the adoption of a new tool, you have an opportunity to make large scale changes; most people don’t do that, but they make a smaller, incremental change. Sometimes change stops there. Sometimes, it pushes further, changing assessment strategies, approaches to instruction, facilitation techniques. That’s where you (or I) are able to help.

My role has been traditionally to help people with the how of things; how to set up a gradebook in the LMS, how to use classroom response tools to do things in the classroom – and early on I realized that lots of people really were looking for how-to, but never thought much about the why they were doing things. Sometimes the answer to why was simply, “the department asked me to go online” – but the people who did think about the why ended up much more satisfied. Looking to help in a more productive way I’ve become somewhat annoying in consultations, asking things like “why are you doing this?” and “what do you hope to accomplish with this change?” Those questions are less about technical details, and more about design of learning. It’s been interesting to note how instructional design intersects with media development, technical support, systems administration and of course, teaching. Each of those intersections can be opportunities to talk about how that particular learning experience can be improved. Creating a video? Why, what can that help you accomplish? The questions open up a rich conversation filled with the proverbial box of chocolates. In some ways, that make me, a (looking at my work badge) Learning Technologies Analyst, an Instructional Designer.

It’s unfortunate, that I didn’t know that until six or seven years ago. Honestly, it would’ve made my early career make a lot more sense. So those of you who are working in educational technology, supporting the use of a tool and putting in tickets to bug vendors to fix things, you might be an Instructional Designer.

Jon Kruithof is a Learning Technologies Analyst at McMaster University