Monetizing e-Learning

Odijoo is an attempt to provide a free e-learning development platform to deliver web-based learning. The instructor could then assign a monetary value for access to the course, or can give it away. The question I have is that with Open CourseWare courses cropping up from real educational institutions, will anyone pay for content from a private company? On top of that, people generally want a piece of paper or some accreditation for their work. Odijoo doesn’t provide this. I could see if Microsoft used the service to provide Microsoft certification, although chances are Microsoft would do that from their own site. I like the model for informal learning although when you formalize learning, it can get, well, weird.