brightspace

D2L’s Rebrand

Posted on by Jon K.

Gosh, this makes a system that had some good vibes feel look stodgy and old. So much so, I wrote (maybe my first intentional) Twitter thread about it a couple weeks ago.

Basically, my argument is that while I understand the need to rebrand from time to time, I’m going to suggest the IPO and going public aspect of D2L’s recent offerings lead me to believe a couple of things. I don’t have any insider information as most of the handful of people who I knew on the inside of D2L have left in the last few years. The ones that remain have been tight-lipped if they do know, so take this speculation for what it is – pure speculation.

It looks, from my higher education perspective that the LMS market is kind of saturated. Most large and small institutions have one, have had one for years, and are kind of settled. Yes there’s still Blackboard losing clients at a rapid rate, and Canvas and Brightspace picking up users. So it’s not a stagnant market for any reason, but it is, let’s say, mature. This maturity will start to let the LMS folks look for other potential markets for their products – and D2L has been looking at the workforce/corporate for quite a few years. At the last few Fusions I attended (Orlando, Florida (2019?) was the last in-person, and I presented with my colleague Katrina Espanol-Miller in 2020), there was significant highlights from corporate clients. Half a dozen people I met after the discussion l led on data, almost half of them were corporate clients of D2L. In informal chats in the hall, I met at least four or five people who were, you guessed it, corporate clients or prospective clients. That was 2019. I’m sure, three years later, they’ve made more in-roads.

So to say they’re trying to make in-roads with corporate clients is not a high-risk statement.

This re-brand shows that. They’ve gone from a very education feel, to a corporate feel. I did a quick trends search for corporate branding in 2022 and found a decent Forbes article (where if it’s not true, it likely will become fact because of the trust that Forbes engenders): https://www.forbes.com/sites/forbestechcouncil/2021/12/14/eight-branding-and-design-trends-to-follow-in-2022/ – and the D2L rebrand coincidentally ticks off a lot of these boxes. Retro/Throwback Design? Yes. This looks like Blackboard did in the early 2000’s. Bold but muted colors? Yes, gone is the bold orange, in favour of slate grey and accents of colors. Some of the other trends: online communities and platforms? Yep, that’s built-in with Community and the Product Idea Exchange. Hybrid Events? They’ve been doing webinars since I can remember. In fact I remember them using Adobe Connect way back when… Purpose-Driven Campaigns? I suspect some of the subtleties in the design will be the connections there.

I frankly don’t think this moves the needle, and my outrage is more along the lines of “you’ve taken something decent and made it ugly”. And I should own up to my own preferences, which is that I honestly liked the previous designs, and incremental changes they made. As goofy as the moose is, it seemed like an organic thing that developed from the customer base actually liking it – and the D2L amplified it. That’s good customer relationships. To ditch that is akin to farting in an elevator and getting off at the next floor. Yeah, the stink is temporary, but it’s pretty unpleasant for those who wanted to ride in the elevator.

D2L has a bit of history of unveiling changes – in 2014, they shifted from Learning Environment to Brightspace. I was among the folks who were in person at Fusion, and thought Brightspace? People will shorten it to BS! Thanks D2L, now us folks supporting it will have snarky opportunities. That didn’t come to pass and thankfully they were right in that they could get ahead of it. However, there’s still snarky folks (hey, no, don’t show me that mirror!) that bring it up from time to time. It was one of those things that were fine and didn’t need change – but turned out to be inconsequential in the grand scheme, but still obfuscates what the product does. Much like their current strategy of D2L Brightspace and D2L Wave. What is the difference between the two products? Oh, don’t bother leaving a comment below on what the difference between the two are, I get that Brightspace is aimed at the education sector and Wave is aimed at corporate. The point is though, I shouldn’t have to go look it up (and read the copy) – the name isn’t synonymous with learning environment, or integrated learning platform, or LMS or VLE, and it just creates a barrier to understanding at a glance. I guess that creates “engagement” with a customer?

I do like D2L as a company, and the majority of people at the company I’ve interacted with over the last 13-14 years have been decent, caring and for the most part forthright. Although these signals are a bit concerning – if we start to see prioritization of corporate clients over higher education needs, what does that mean for existing clients in the higher education sector? I don’t want training level tracking in higher ed. I want students to be able to add content easily (as I have asked for YEARS). I want peer review baked into the assignments and groups tool. I want quizzing to allow uploaded files. I suspect that corporate needs don’t reflect those desires. Hopefully D2L can satisfy both needs.

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Fusion 2016 Recap

Posted on by Jon K.

So, as always, D2L’s Fusion conference is a good time. I always learn a lot, but I always have a good time as well. Usually, I like to fly out of Buffalo airport, but the way things worked out I was flying out of Toronto Island Airport (not Pearson, which is the big one that most people use). It was a great experience, but different. I am always really early for flights, and prefer to pay in cash, and at Toronto Island you don’t have to be two hours ahead, and you can’t pay for anything in cash. Oh well, I’ll know for next time. I did run into a ton of people who were going to the conference, including people from Ryerson University, Conestoga College, and the University of Guelph. Jason, a co-conspirator in provocative thinking (or a troublemaker and a friend), was on the plane, and gave me the best compliment on my readiness to get through customs; “you’re such an organized anarchist”.

I knew this year’s conference was going to be a get-up and go quickly kind of affair; the whole deal itself started on the Sunday night, so I had a whole of 6/7 hours before it started to get in some record shopping, a meal, and maybe see a sight or two (I don’t really sight see, I’ve been to New York City half a dozen times and have never gone to the Statue of Liberty, seen a Broadway play or gone up the Empire State Building). Having never been in DC, I scoped out their record store selection (in hindsight Joint Custody was the best of the bunch, but none of them were what I’d call “bad”) realized it all stemmed from U street, and head off that way. I didn’t really get a chance to hunt down some Go Go, but that was due to a lack of time.  After a stop at Ben’s Chili Bowl (doubling for my sightseeing and a meal, because the importance of the restaurant cannot be understated) for a half-smoke (no onions) and a bit of history, records scored, it was time to get back to the hotel, and get situated for the evening conference welcome.

The conference welcome started, I ran into Barry, who I have this kinship with, so we typically hang out as much as possible (which isn’t as much as I’d like) when you consider the scope of this sort of thing. Also getting odd photos with former Premier of Ontario seems to be a thing for me:

After a brief night out, I returned to the hotel, and noticed that I had missed shaving a chunk of hair on the side of my head right above my ear. How did I go through the whole day, talking to people I know, in two different states and a province, with no one saying, “hey, your barber missed a spot”? At a quarter to midnight it was off to the 24 hour CVS to get some disposable razors. My friends are a bunch of jerks. OK, not really. It also allowed me to catch a ton of Pokemon on my stroll, so it was all for good.

Day One

For whatever reason, perhaps it’s my inner competitor, I always like playing D2L’s event games. This year’s app was well built and a neat motivator for me to fill in feedback. I know, judging from how many people stuck around for codes at the end of the presentations, that I’m not the only one.

I was early for the breakfast (getting up at 6 AM for some ungodly reason), so I wandered around the vendor displays and talked to Kaltura and ReadSpeaker about their products (Kaltura we have as a streaming solution for our department needs, ReadSpeaker we have looked at for a while but haven’t had any group on campus suggest they want to foot the bill for).

The opening remarks were good enough – sales pitch for how good D2L is really – but that’s to be expected. I was really interested to hear about some of the success stories that D2L has had over the last year in different areas of the world and education sector. It seems that they’re really pushing into the corporate training space, and an LMS (especially when you consider the work being done in outcomes that they’re investing in) makes sense in that context. I wonder if that diversification of clients is something that will make getting higher education’s needs met harder? Will D2L spread themselves too thin? I guess we’ll find out over the next few years.

Getting Started with Brightspace Data Access

I always try to attend Valence API (now called the Application API) sessions even though I’m doing zero API work – one of these days I’ll get back to the programming stuff I used to do (just in time for my outdated skills to be even more outdated…) because there’s some need to do it. In addition to the Application API, D2L is opening up it’s Data API, so you can access the data storehouse for custom queries rather than using the Application API to periodically collect that data yourself. It only works with Brightspace Data Platform, which is hosted by Amazon Web Services. There’s still some questions floating out there about what exactly is stored in Amazon, and from this session I gather a lot of it is just transaction stuff – so the code to call the data, but not the data itself. If there are data points stored, they would have to be obfuscated. They also mentioned a Data Hub, which allows you to get data extracts (if you’re an Insights/Analytics customer first) in CSV format, so hopefully that means we can run some networking analysis on how people use the system based on extracted data.

Magic Brightspace Widgets

Again, another session that I went to that wasn’t about what I’m doing currently. This one detailed how you can use jQuery and the DOM to scale through D2L’s design of the system to create widgets that change how the entire course looks and feels. Essentially you create code in the middle – which wouldn’t work at scale – but on the course level might be useful. Some really impressive stuff – too bad I couldn’t find the Prezi online anywhere, I’d like to take another look at the examples that Ms. Milanovic at Deakin University showed.

Who’s Got Game? How Badging and Certificates Drives Learner Engagement

Matt Murphy of D2L ran this session, and I wanted to attend as I’m co-running a workshop on Tuesday about badging programs – and I wanted to see what he had to say about badges. Thankfully, he covered a lot of the groundwork about what badges are (using one of the same images I used in my slides!), when to use them and a lot of the foundational work that we didn’t have time to cover in our workshop. Big high fives to Matt for laying the groundwork for us to be able to be successful. And introducing me to Untappd, an app that documents the beers you consume.

Valence Possibilities: Demonstrating Automated Course Setup and Enrollment Applications Supporting Distributed and Centralized Curricular Models

This was an interesting session about how one university uses the API to manage course creations in creative ways (essentially copying from Master courses or Sandboxes on creation). Most of their code was in C#, so that’s not a lot of use to me, but the principles are always good to have a look at.

Keynote by Sir Ken Robinson

I will say, Sir Ken Robinson’s talk was fun, thoughtful, but lean on content. Essentially he riffed on the nature of individuality, and how creativity is a context specific idea, for an hour. An entertaining hour, yes, absolutely. I didn’t learn anything from it that I didn’t hear from his TED talks, or other sessions. I imagine he’s a great guy to get a pint with, and mull over ideas with, but this talk didn’t exactly set my heart ablaze. It was good, and maybe I was expecting that feeling the first time I saw the original TED talk about the ways systems (not just educational systems, but all systems) handle individuality (or creativity in some contexts).

A Night at the Newseum

It was cool to see a piece of the Berlin Wall. Other than that, it seemed very american-centric, and I guess that’s not really a valid criticism as it’s in Washington DC, but I was hoping for insight into how news exists elsewhere. Meh. Back to the hotel to grab a decent pint (as much as I like free beer, Amstel Light as the best beer of the bunch, requires a follow-up with something a little more full bodied) and then head up to finish up some last minute touch ups to the presentation, documents, and other stuff for the workshop tomorrow.

Day Two

Got up, did some last minute touch ups to the presentation part of the workshop for today, reviewed my bits and was early for the Technical Account Manager breakfast. Now we have good relationship with JP, or TAM, so it was neat to have some of the other TAMs around as well to see who else is one. Solution Spotlight was next, this year they announced that they’re giving YouSeeU to all their clients – although we’ll have to see where the data is hosted, what the terms of the integration are, and what the specifications of what we’re getting is. I did note, that this might impact our WebEx offering, or maybe not – depends on which product our faculty and students gravitate towards. Off to sessions.

Reimagining Portfolio Practice: An Audience Led Exploration of High Impact Portfolio Practice

Originally, this was intended to be our Learning Portfolio Program Manager co-presenting with Shane about PebblePad’s flexibility to provide portfolios of different types for different uses, but she retired and Shane from PebblePad asked me to be in the audience should there be a question about integration between D2L and PebblePad. It was a good whirlwind tour of different ways to use portfolios.

Start Your Badging Program Today!

This was the session I co-ran with Lavinia Oltean, who I often introduce as the younger, smarter, better looking, less mustachioed, more organized version of me. This may be the first time in my life I’ve left a session feeling really, really good about it. We hit all our timings (it got bumpy towards the middle) but we got through the bit of an introduction, let them get to work and we had great interaction. I think people came away with a good sense of what could be done with badges, and had a good start in working through what a badge could mean in their context.

Writing Your Own LTI + Combining It With Valence Calls = Solving Unique Problems

I missed the start of this as the end of our presentation leaked into the break and conversations were too good to abandon. The part of the session that I got was that they created a widget that used the API to create a test student account and LTI to connect their API use to Brightspace. I’m not sure why they didn’t simplify it a bit and just use the API to create and enroll the test student account (for faculty to use to view a course), but as a proof of concept it’s pretty cool.

Maximizing the Power of Brightspace: How a College is able to Generate Official course Syllabi from the Learning Environment

Again, I was late for this one as I was chatting with folks that I knew I wouldn’t see again until the next time at Fusion or at the regional conference. La Cite College have an external site that contains their course outlines, and have used the Application API (aka Valence) to read that external database and create a PDF course outline for faculty, automatically included in D2L. This was by far, the slickest idea I saw using the API at this Fusion. Really nice work.

What’s All this Buzzing About Next Generation Digital Learning Architecture?

Rob Abel from IMS Global gave a talk about how the people who help faculty learn about technology will move from an IT support sort of role, to a strategy consultant role as a result of the move from the monolithic LMS to a more distributed, next generation learning environment. His talk was wide ranging, and I’ve found it’s available here: http://demo.desire2learncapture.com/139/Watch/3688.aspx

Keynote by Angela Meiers

I only could stay for 15 minutes because the concierge suggested that we take public transit rather than a cab to the airport. Jason and I decided to go together, seeing as we’re on the same flight and need to be there at the same time. Basically, you matter is what I got from the brief time in Angela’s talk.

The Way Home..

So I admit, there were less interesting run-ins, weird moments, funny things occurring that I’m used to at a conference. And then there was the way home. It got good once we got on the express bus to Dulles. Jason got called a Tom Cruise look alike, I had to get him back on the bus when he got off at a parking lot just outside Dulles (in his defense, everyone was getting off the bus, so it seemed logical), the driver laughed at us, and we had a great chat the rest of the way.

That’s not the end of it. After clearing through TSA in what felt like record time, we were both starving and having an hour before the flight boarded, thought a meal was in order. Of course, the restaurant we choose doesn’t move fast. You’d think that perhaps airport restaurants understand some people might be in a hurry? No? Me either.

Needless to say, Jason settled up (I had cash so no need to wait!) as I ran to the gate, to get on the plane. A minute before the doors closed, he got on the plane. It was a bit of a last minute dash.

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D2L Badges (If I Designed the Badges In the Image of the Work I’m Doing)

Posted on by Jon K.

I’ve been working with badges for over a year now, and we’re finally starting to put together a program that will help identify skills, have students award other students badges, and make up essentially a co-curricular record for students.

Internally we struggled (and still struggle) with the software and the design – early ones had easy to achieve badges which didn’t mean much; later iterating into something a bit more robust. I wanted to share what we’re doing but people are also looking at researching our efforts, so I’ve had to abstract that a little bit to share the design, but not the specifics. So I looked around and thought about the things I know that might be transferrable. At the same time D2L has announced that the Learning Environment for continuous delivery clients will get a badging application in the September update. Aha! The badges of D2L. It’s not a perfect analogy, but bear with me, I think there’s some important parallels that should be easy to decipher. First, some history.

Many people who have been through an LMS review will tell you that selecting the software  is not just about features, it’s more about the people behind the software. Much like badges, it’s not about the image that they project, but the metadata that they contain within. So for the purposes of “badging D2L” I’ve decided to take the well known public faces of D2L and apply badges to them. It works as a parallel for the work we’re doing around building a co-curricular record.

topdogThe top of the hierarchy is easy, it’s the Top Dog badge. This badge is awarded for people who are involved in a wide variety of things, evangelize the D2L experience, are endlessly positive and feel like a trusted companion or a good friend. Who would be the best person to represent the Top badge? Founder and CEO John Baker is clearly the most well-known of all D2L employees. Most customers, industry analysts (amazing that EdTech has analysts now), and will think of John Baker when thinking about D2L. Always interested in his clients, and endlessly positive about the D2L products – John fits the top of the hierarchy (and the characteristics of our badges).

Just underneath the Top Dog badge, we have three other that one has to earn, before getting the Top badge. The Community badge, Productivity badge and Development badge.

The community badge could be earned for contributing and developing a sense of community around D2L products.

After John Baker, Barry Dahl is in the #2 spot of people well known within D2L – that can communitybe within the EdTech community (via the Desire2Blog he authored prior to joining D2L), or the Teaching and Learning community (via the D2L Brightspace Community, or the many regional forums that D2L hosts around North America). He has been a D2L award winner multiple times (prior to going to work for them, of course), been on the main stage at Fusion multiple times, probably upwards of a hundred webinars and is just generally well-known throughout the D2L customer base. In fact, I’d say that if you became a client of D2L in the last 5 or 6 years you’d be very likely to know Barry, much like how I got to know Barry, through the community around D2L’s products. Never mind the fact that Barry was a “face” of D2L before being hired by D2L. He was critical of the product at times, but always out there helping the community around the D2L Learning Environment.

For the Productivity badge, the earner has to be able to be a part of different aspects of a project, responding to other member’s (and community) ideas in an inclusive, respectful and productive manner.

productivityThe Productivity bages is represented by Ken Chapman. Ken as VP of Market Strategy is certainly one of the more prominent D2L people due to his longevity with the company and  his engagement in many different forums; including Fusion, webinars, client visits, and  the like. Funny, I went to D2L’s site to grab a picture of Ken for the badge, but he’s not listed under the  “Leadership” page on their website.

The last badge at the first tier would be the Development badge. This badge would be earned by demonstrating the development of themselves, the community and/or project.

developmentThe Development badge is represented by Jeremy Auger, Chief Strategy Officer at D2L. Another long-term employee (one of the originals, I think) who has had pretty high visibility at Fusion and in all the other venues  where  you  have a chance to get to know these people. One caveat here  is that lots of D2L customers know who Jeremy is, but I’m betting that very few can actually tell you what he does (I’m sure it’s something…). The badge is sufficiently vague, like a title that is bestowed on a chief strategy officer. I kid, I kid, cleary D2L’s strategic efforts in their three markets (K-12, Higher Ed, Corporate) must pass through Jeremy.

As you might well know, badges can be cumulative or solitary. I’d imagine that would be the case if I were explaining D2L’s badging hierarchy, and not McMaster’s approach to badging co-curricular activities. So the next level below might be made up of two or more badges that could earn you the Community, Productivity and Development badges. If we were to further drill down D2L’s hierarchy, lesser badges might be represented by some other well known D2L people.

For the Development side of things: Probably Nick Oddson, Sr. VP of Product Development.  Nick hasn’t been at D2L all that long, but he has had high profile announcements at the past couple of Fusion conferences. If he sticks around, he will more and more become one of the faces of D2L. Another person might be Paul Janzen, who’s very active in the Valence community and on the development side of things.

For the Productivity side of things: Mike Moore another employee who came out of education and who gets lots of face time related to the Insights analytics product line and learning outcomes (which are currently undergoing a revamp).

For the Community side of things: Maybe controversial (depending on when you became a D2L client, you might look for Jason Santos here, but in my opinion he’s too new), but I’d choose Terri-Lynn Brown for this spot since it is based on who the best-known employees are, not the most “important” (whatever that means). Terri-Lynn is a Calgary resident and a former K-12 educator who still is very well known within that market, and across Canada.

After that, we could go on with this exercise, but I think you get the idea. If I had made this post a few years ago, it would be a radically different post – filled with names that resonated maybe a little more. I wonder if the changes we’ve felt as clients of D2L will spill forward into the product.

Like badges spilled forward into the latest update.

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