I've skimmed it, and really need to give a once over at least one more time. It's a well thought out, balanced critique of Twitter. On the one hand we have this tool that's seemingly perfect for broadcasting, yet people still insist on having conversations! Jenkins point about the two parts of Twitter, the Here It Is/Here I Am components, seem right. Although, it seems right for an individual - how does a business or organization fit in? It's an interesting thing to ponder.

We've seen with MySpace that genuine existence and experience is a commodity that you can't overvalue. People left MySpace when things got too business-like, and felt like a burden to login. We're starting to see this with Twitter as well, where spam/pornobots are becoming slightly more sophisticated and actually making themselves look like they possibly could be humans. I don't mind deleting or not following a couple of people a day, but the bigger players in the Twitterverse certainly get more of this sort of action. At what point does logging into Twitter become a burden? More importantly, what businesses will be successful in using Twitter, and which ones are going to bully you with endless advertising?