So, Mobile Technology is a marketing scheme to attract students, eh? I find the original article, and the subsequent corresponding article (sorry about the paywall, but you get the drift) a little suspect. Sure, the programs mentioned are using Mobile Technology, maybe they are even using it well (and there's no way to tell at this juncture). But what's their relation to IvyWise? Is this a thinly veiled attempt to drive enrollment to those courses?
Abilene Christian University has increased it's bandwidth capacity to allow for more mobile devices to connect. Not a sexy statement, but certainly aimed at letting students use the networks for their own research and purposes. They also have a whole initiative about mobile devices. Again, the University as a whole entity has a good holistic approach to technology and mobile technology in particular.
EDIT: And here's a blog post with links to 45 Higher Ed Mobile pages.