Video Watching Online On The Rise

According to this newly released study by the Pew Institute, the percentage of adults watching videos online has doubled since 2006. They draw a correlation to the amount of users with broadband connections which has hit 63% of Americans. The report also compares activities of what people do online, in one of the more complex ideas brought about by the study. 62% watch videos, 46% use social networking sites and 11% use Twitter/share updates.

I find those ideas interesting because I’m stumped as to how I would answer because most of the videos I see come from social networking sites or Twitter… my experience online is not so binary. How does multitasking fit in?

Also, I was hoping that the study would’ve looked at what kinds of videos (well, not in depth, I suppose those sorts of videos could be classified as “entertainment” I suppose) were viewed: humourous, educational, entertainment, etc

Of course, the study was slanted towards the looking at internet vs. TV, which isn’t a shock. Similar to looking at TV vs. Radio in the mid to late 50’s.

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