Google Jumping the Shark?

I read this article about Google courtesy of the Wall Street Journal – frankly I’m surprised by this action. Google wants to leverage their position as premiere search engine by getting Internet Service Providers to give them priority – a fast lane – on the information superhighway (how’s that for an antiquated phrase?). Clearly, this is not the most neutral position a company can take. If this practise were to become commonplace it would be easy to see that this could lead to a multi-tiered system, where voices who have been empowered through the internet (most recently through social networking sites like YouTube) are then further disadvantaged again, as the individual loses their equal footing to media giants again.